Do your proposals often get rejected because you struggle to demonstrate true value differentiation? Do your documents fail to resonate with reviewers emotionally?
If your bid writing needs an overhaul, this course is the solution.
The Bid Writing Course equips proposal teams to create compelling, client-centric responses that win more business.
After completing this hands-on workshop, your organization can expect:
- Increased bid-to-win ratios to drive revenue
- Faster proposal turnaround using proven templates
- Higher customer satisfaction and Net Promoter Scores
- Deeper capture of client needs and desired outcomes
- Greater influence and pricing power based on value
- A collaborative proposal team culture focused on excellence
The Hidden Costs of Poor Proposals
Ineffective proposals carry real costs including:
- Loss of major accounts and strategic opportunities
- Missed potential revenue from unnecessary failures
- Lengthy, frustrating sales cycles and delayed decisions
- Time spent preparing generic, boilerplate responses
- Strained customer relationships after bid rejections
- Reputational damage when competitors outshine
- Low team morale after crushing losses
While some struggle is inevitable, common bid writing pitfalls include:
- Failing to document true differentiation
- Lack of customer insight and relevant messaging
- Unstructured narratives that meander aimlessly
- Submitting materials last minute without review
- Relying too much on specs versus benefits
- Weak executive summaries that don’t grab attention
- Not telling a compelling visionary story
Winning Proposal Essentials
There are many reasons our Bid Writing Course delivers results:
Bid Experts – Our trainers have prepared winning proposals for global corporations. They bring real-world expertise.
Proven Methodology – Our step-by-step process integrates time-tested best practices validated through research.
Templates – We provide customizable templates that bootstrap impactful proposals.
Interactive Format – Through group collaboration and coaching, we instill skills experientially.
Storytelling Focus – Our training emphasizes crafting compelling narratives that inspire. Facts inform – stories persuade.
Full Lifecycle Approach – We don’t just teach bid writing. We address identifying opportunities, capture planning, compliance, review, and presentations.
Accountability – We measure improvement through assessments and help integrate skills into team processes.
Gain Skills to Craft Winning Proposals
In this course, you will learn to:
Research Prospects and Requirements
- Gather intelligence on client needs and history
- Understand evaluators and decision process
- Identify competitors and pricing benchmarks
- Clarify requirements versus assumed needs
- Locate precedents and examples in existing materials
Plan Compliant Processes
- Comply with confidentiality terms
- Gather required compliance forms
- Meet security and data governance needs
- Establish single source of truth file storage
- Build collaborative team workspaces
Profile Buyers and Evaluators
- Determine technical vs. business buyers
- Discover motivations, pain points, and goals
- Identify key personalities and influencers
- Tailor messaging to personas and user types
Architect Engaging Proposal Structure
- Create reader-centric information flow
- Optimize visual layout for skimmability
- Balance text, graphics, and white space
- Ensure consistent branding and style
- Design inviting introductions and summaries
Showcase Value-Driven Differentiation
- Focus on client outcomes versus product specs
- Quantify potential economic and operational improvements
- Provide credible proof points and testimonials
- Demonstrate commitment to shared success
- Set favorable perceptions of your expertise and vision
Develop Airtight Compliance
- Align claims to contract requirements
- Cite mandated specifications accurately
- Scrub marketing statements without factual basis
- Insert required legal disclaimers
- Proofread rigorously for errors
Cultivate Collaborative Proposal Culture
- Solicit inputs from technical teams early
- Prevent silos through cross-functional sharing
- Sponsor executive reviews for perspective
- Celebrate collective wins and do post-mortems on losses
- Continually hone skills and processes through reviews
Give Your Organization the Winning Edge
With training, team members gain compelling skills:
Storytelling – Bring proposals to life and inspire audiences.
Messaging – Translate features into resonant benefits.
Design – Craft readable, scannable layouts that look sharp.
Teamwork – Collaborate across groups for integrated solutions.
Efficiency – Develop templates that allow faster creation.
Continuous Improvement – Apply lessons learned to sharpen skills.
Critical Thinking – Evaluate opportunities and requirements analytically.
Next Steps
Effective proposals distill complex details into simple, compelling narratives that persuasively articulate value.
To learn more about our interactive Bid Writing Workshop, contact us today. We offer in-person or virtual sessions to meet your needs.
Our experts look forward to helping your team gain the skills to win competitive bids and grow revenue.